來泰國一直玩一直玩 一直玩一直玩!
10大主題:金融創新
Mrs. Juthaporn Rerngronasa 泰國觀光局局長 -- 泰國
世界嚮導:馬幼娟 IMA文創辦公室執行長

(photo by Tourism Authority of Thailand Newsroom)

Mrs. Juthaporn Rerngronasa

Acting Governor
Tourism Authority of Thailand

Mrs. Juthaporn Rerngronasa is the Acting Governor of TAT, taking up the post on 29 March, 2015.

Born in Bangkok in 1956, Mrs. Juthaporn graduated with Bachelor (Honours) of Political Science, majoring in International Relations from Chulalongkorn University. She joined TAT in 1977 and has since held a number of positions both in Thailand and abroad, as follows:

Director of the Marketing Publicity Division (1994-1997)
Director of TAT Paris Office (1997-2000)
Executive Director of the Markets Promotion Department (2000-2003)
Executive Director of the Domestic Markets Promotion Department (July 2003-October 2003)
Deputy Governor for Domestic Marketing (2003-2006)
Deputy Governor for International Marketing (2006 – 2008)
Deputy Governor for Marketing Communications (2008-2009)
Deputy Governor for International Marketing (2009 – 2010)
Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas) (2010 – 2015)

「莎娃滴咖!」一句人人皆知的招呼語。熱情的潑水節、魅惑的人妖秀、金碧輝煌的皇宮與水上市場,這是傳統泰國。如今,曼谷也搖身一變成為設計之都。現在造訪泰國,不僅能體驗神秘風情,更能親眼見證泰國設計文創的DNA(Design and Art)!

泰國旅遊業的蓬勃發展來自政府大力支持,住宿、美食、景點、特選活動與交通都以觀光角度積極開發,並且投入大量資金。普吉島因此搖身一變成為「泰南珍珠」。

泰國的旅遊政策讓泰國賺取大量外匯,間接為泰國的工業化墊下基礎。旅遊業的產值大致保持在國民生產總額的10%,也相對帶動相關產業的發展。

泰國旅遊業魅力大放異彩在於推陳出新、具有創意的企劃。每個月推出不同的觀光主題,讓無論何時到訪泰國的旅客都能有不同的感受。新行銷策略力推泰式特色,讓泰國獨一無二的文化風情風靡世界。

 

1960 成立泰國觀光局成為亞洲最早發展觀光產業的國家之一

1982 旅遊業的外匯收入首次超過水稻,成為泰國最重要的產業

1999 旅遊業拯救泰國的經濟危機

2009 泰國為世界旅遊競爭力第39名

2010 泰國觀光局成立網路客服中心提供二十四小時泰文及英文咨詢服務

2015 泰國觀光局預計將創造690億美元的觀光收益,更預估能吸引2800萬觀光客訪泰

source by Tourism Authority of Thailand Newsroom

 

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